If you would like the 'Type' of the ticket to be updated while the ticket is being created, create a new rule under Admin > Workflows > Automations > Ticket creation and click on New Rule. 


Sample rule:


Condition:

In tickets > If Subject > Has any of these words > Issue or Refund


Action:

Set type as > Issue/Refund

Updating the Type of a ticket automatically through Freshdesk Workflow Automations.