Please navigate to Admin > Support Operations > Multiple products to see the various products listed here. The product will be assigned to the ticket based on the portal in which it is created.
If you would like to have a product-based feedback widget on your website, please navigate to Admin > Channels > Feedback form where the code has a default URL listed which could be replaced by the product URL.
For example:
<script type="text/javascript" src="http://assets.freshdesk.com/widget/freshwidget.js"></script>
<style type="text/css" media="screen, projection">
@import url(http://assets.freshdesk.com/widget/freshwidget.css);
</style>
<iframe title="Feedback Form" class="freshwidget-embedded-form" id="freshwidget-embedded-form" src="https://<insertproductportalurl>/widgets/feedback_widget/new?&widgetType=embedded&screenshot=No" scrolling="no" height="500px" width="100%" frameborder="0" >
</iframe>